BOTNOI Brings Thai AI to AI Global Expo in Tokyo
Debuting TalkingJelly and BOTNOI Live to Help Global Businesses Break Language Barriers and Unlock Opportunities in the Japanese Market
Debuting TalkingJelly and BOTNOI Live to Help Global Businesses Break Language Barriers and Unlock Opportunities in the Japanese Market

BOTNOI Group, a leading Thai artificial intelligence developer, has announced the successful showcase of its homegrown AI solutions at AI Global Expo in Tokyo, Japan. Partnering with major trade show organizer Everidge, BOTNOI empowers businesses to break down language barriers and expand commercial opportunities with Japanese partners seamlessly.
Expanding into Japan presents a formidable challenge for foreign companies due to language barriers and unfamiliar communication norms. To address this, BOTNOI Group introduced TalkingJelly, an innovative booth assistant AI designed to bridge the gap between international exhibitors and Japanese attendees. Key features include:

Supported by PR efforts from Everidge, the technology received an overwhelmingly positive response, facilitating smooth business negotiations throughout the event. Using AI as a primary communication and operational interface aligns directly with the trend explored in Why Voice AI is Becoming the Ultimate AI Interface, reshaping how humans interact with technology.
"Frictionless communication transforms a visitor standing in front of your booth into a new partner and immediate business opportunity."
Beyond booth assistance, BOTNOI Group deployed BOTNOI Live, a real-time live translation system, on the main stage to deliver real-time transcripts and translations of international keynote speakers, allowing Japanese attendees to follow complex presentations effortlessly.

Furthermore, BOTNOI was invited as an international speaker to deliver a talk titled Beyond Chatbots: Practical Voice AI Agents for Business Operations. Dr. Winn Voravuthikunchai, Founder and CMO of BOTNOI Group, shared insights into building an enterprise AI Agent Platform, alongside Rawadee Katkaew, CEO of Fingentic (a joint venture between BOTNOI and Finnlution), who presented practical use cases of AI Agents in the financial sector. Readers interested in exploring these distinctions can read more in AI Agent vs Chatbot: Key Differences and How to Choose the Right Solution for Your Business.
To provide a clearer picture, the table below summarizes the key features and roles of the core technologies BOTNOI showcased at the expo:
| Feature | TalkingJelly | BOTNOI Live |
|---|---|---|
| Deployment Model | Innovative booth AI assistant | Live speech translation system for stages |
| Target Audience | Booth visitors and prospective partners | Seminar and keynote attendees |
| Core Functions | Translation, sales Q&A, and lead capture | Real-time translation of spoken speeches into subtitles |
| Business Impact | Drives on-site sales conversions and networking | Enables barrier-free access to international content |
Participating in AI Global Expo in Tokyo marks a significant milestone demonstrating the global viability of Thai AI innovation. From Natural Language Processing (NLP) to speech synthesis tools like BOTNOI Voice, BOTNOI's tech stack is engineered to solve real-world operational challenges.

The collaboration between BOTNOI Group and Everidge not only lowers the entry barrier for foreign businesses targeting Japan, but also highlights key growth lessons for deep tech startups, as explored in Building a Deep Tech Startup in Thailand: 4 Key Lessons from BOTNOI. It proves that Thai-developed AI is fully equipped to compete on the global stage and deliver real business impact worldwide.
BOTNOI Group showcased TalkingJelly, an AI booth assistant, and BOTNOI Live, a real-time live translation system for presentations.
TalkingJelly handles real-time translation, product explanations, sales support Q&A, and lead capture for business follow-ups.
BOTNOI Live provides real-time translation of live keynote speeches, enabling Japanese audience members to understand technical presentation content accurately and comfortably.
Dr. Winn Voravuthikunchai and the team delivered a keynote presentation titled Beyond Chatbots: Practical Voice AI Agents for Business Operations, sharing insights on deploying Voice AI agents in real-world enterprise environments.
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